Don Ed Hardy brought tattoo artistry out of the dark and into the glamorous world of fashion. Ed Hardy quickly became recognized for his incorporation of Japanese art form and American style. In 2002, Ed Hardy stepped into the fashion space when he licensed his art designs to be made into a clothing line. In two short years the Ed Hardy line exploded into the fashion world and became one of the most desired and recognizable brands of its time. Ed Hardy continues to be one of the most influential designers and his artwork has stood the test of time in the tattoo, art, and fashion world. Today, Ed Hardy’s tattoo art can be seen on a variety of products ranging from men and women apparel to accessories.

The Official Licensee - Premier United Retail Sdn. Bhd. has been appointed since 2016 to promote the Original Designs and Artwork of Ed Hardy in Malaysia.